门店如何做到正确管理运营策略和方法 – 搞机Pro网
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门店如何做到正确管理运营策略和方法
如果你是我的魇
•
2023-02-05 12:55:27
•
综合
导语：
门店是企业的利润来源，门店的规范化运营管理，对企业有着重大的影响，如何做到正确管理运营呢！建议大家遵循这五步。
第一步：关于门店
1、经常检查货架，不要视货架缺货而不顾
即使货架上的商品减少了，也要采取体现商品阵容的陈列方式。
2、收银台工作操作迅速一些
让顾客等待一分钟，顾客会感觉等待了5分钟，因此在操作速度上要快。
3、站在顾客角度去调整店内商品
亲自确认，顾客进店经过怎样的走动路线才能更方便地看到店内陈列的商品。
4、不要让顾客看到门店的后台备货区
背后杂乱堆积的票据让顾客看到是很不体面的。另外，如果顾客能看到商店的备货区也是不合适的。
5、利用商圈内各项交流活动时机进行促销宣传
把握商圈举办各项活动的机会，打出具有效果的POP广告使店面经常显得生机勃勃。
6、开辟一些随意性目的的商品销售区
顾客都是带着各自的目的来到门店的。如果店内有他们关注的商品，那么很快就会迅速抓住目标。
7、坚持卖场的理念和原则
给顾客提供一个“不易疲劳、方便购物、易于寻找”的环境是卖场的原则。时刻确保顾客通行道路的畅通，调整设置顾客购物时的步行通过路线。
8、适当改变卖场的外观形象
卖场的外观形象是非常重要的，通过改变外观形象能使店面更能引人入胜和富有激情。
第二步：关于商品
1、掌握专业知识
导购的专业能抓住顾客的心理，才能更好地推销产品。因此，需要通过学习去掌握，更好地服务顾客。
2、销售的同时提供与商品相关的信息。
顾客在听导购讲解的同时，希望能够获得更多与商品相关的信息。即使他们是抱着不想买的心情来到店里，在与导购交谈中，能够学习到一些知识的话他们也会认可、感动。
3、掌握热销商品的相关知识
顾客通过杂志、报纸掌握很多商品信息，特别是电脑软件等商品，会从网络上得到信息后再来购买。
4、不要说“这里没有销售”就不了了之
朋友想买一台电脑，我带他到一家商店去，结果那里回答说“这里没有销售”。一般商店会回答说“我帮您设法弄一台来吧！”这或许是标准式回答吧！自己主动放弃了就等于失去生意机会了。
第三步：服务用语与规范
1、接待顾客时必须使用礼貌用语，收银员应唱收唱付。
2、对顾客提出的有关商品的疑问要给予耐心、详尽地解释，不得敷衍搪塞。
3、当顾客离开时须欢送顾客(如︰谢谢光临、欢迎下次光临、请慢走等)。
4、对于刁蛮或是不讲理的顾客要采取忍让的态度，切不可与顾客发生争吵、辱骂的行为。
5、上班时间按规定姿势站立，不得依靠或坐在货柜上(两眼平视前方，两手交叉贴于小腹)。(收银员在顾客前来付款时须主动打招呼)。
6、顾客进店选购商品时店员不得冷眼旁观或不予理睬。
7、对于顾客提出的要求在不违背公司利益的基础上要尽量满足，不能满足的须解释原因，尽可能在顾客一边。
8、对于挑剔的顾客要有耐心，不急不躁地为其服务，直到满意为止。
9、在举行促销活动时须主动提醒顾客活动内容，并作详尽解释。
10、对商品的面料、款式、工艺、色彩、流行趋势等必须全面掌握，以便为顾客进行推介。
第四步：关于顾客投诉
1、 对顾客的投诉做好记录，认真倾听
让每位顾客满意，是门店服务最重要的宗旨。如果这过程中，有顾客投诉的话，就需要及时地处理解决。顾客在投诉过程中常常会抱着一种自己是被害者的意识，当不满意没有被理睬，就会将它放大，比如传播给身边的朋友等等。因此，门店对顾客的投诉需要做好记录，认真倾听他们的想法，及时地处理问题。
2、对现有的顾客进行跟踪
第一，根据顾客状态划分为已成交、有意向和无意向三种。
第二，从顾客的重要性划分为重要和非重要顾客。
每次跟踪以后就对顾客信息重新定格划分等级，并且用新的等级所对应的管理方法来处理。
第五步：店长职责及管理
1、 知行合一，创造奇迹
店长每天都要对自己说：今天我一定要把昨天不好的工作行为去掉。
2、培养良好的工作习惯
店长要学会多问一些为什么，学会多观察，充分使用一些工具如：记事本，马上记下自己需要今天必须要完成的事务。
3、以身作则，多奉献
店长不要做海鸥式的管理，只会喊叫而不会做事，久而久之你的管理威信就会下降，管理的权威就会受到挑战。
4、业务熟练能力强
店长要不断地提升个人的综合能力，在店面有困难的时候能出面解决
5、超强的执行力
店长要有超强的执行力，总部布置的工作任务，一定要想尽一切办法完成，不要试着找借口去给自己解释影响其工作质量的因素。
结语：
每家门店经营管理都不容易，希望大家遵循以上这5步~
如果你的门店出现以下这种情况：
1、店铺进店人流少，还承担着高额的店铺租金、人力成本，仓储成本
2、电商的出现，消费者都在网上购买了，导致了生意一天不如一天
3、店铺经营数据、财务数据，库存盘点不准确，总是没法分析出是什么原因导致
4、员工工作效率低，客户购物体验差
5、店铺业绩数据混乱，无法细化统计
6、优惠折扣，无法简便的给客户统计计算
=====
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导语：
门店是企业的利润来源，门店的规范化运营管理，对企业有着重大的影响，如何做到正确管理运营呢！建议大家遵循这五步。
第一步：关于门店
1、经常检查货架，不要视货架缺货而不顾
即使货架上的商品减少了，也要采取体现商品阵容的陈列方式。
2、收银台工作操作迅速一些
让顾客等待一分钟，顾客会感觉等待了5分钟，因此在操作速度上要快。
3、站在顾客角度去调整店内商品
亲自确认，顾客进店经过怎样的走动路线才能更方便地看到店内陈列的商品。
4、不要让顾客看到门店的后台备货区
背后杂乱堆积的票据让顾客看到是很不体面的。另外，如果顾客能看到商店的备货区也是不合适的。
5、利用商圈内各项交流活动时机进行促销宣传
把握商圈举办各项活动的机会，打出具有效果的POP广告使店面经常显得生机勃勃。
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门店如何做到正确管理运营策略和方法
<a href=\"https://www.gaojipro.com/a/user/146\">如果你是我的魇</a>
•
2023-02-05 12:55:27
•
<a href=\"https://www.gaojipro.com/a/zonghe\">综合</a>
导语：
<blockquote>门店是企业的利润来源，门店的规范化运营管理，对企业有着重大的影响，如何做到正确管理运营呢！建议大家遵循这五步。</blockquote>
第一步：关于门店
<strong>1、经常检查货架，不要视货架缺货而不顾</strong>
即使货架上的商品减少了，也要采取体现商品阵容的陈列方式。
<strong>2、收银台工作操作迅速一些</strong>
让顾客等待一分钟，顾客会感觉等待了5分钟，因此在操作速度上要快。
<strong>3、站在顾客角度去调整店内商品</strong>
亲自确认，顾客进店经过怎样的走动路线才能更方便地看到店内陈列的商品。
<strong>4、不要让顾客看到门店的后台备货区</strong>
背后杂乱堆积的票据让顾客看到是很不体面的。另外，如果顾客能看到商店的备货区也是不合适的。
<strong>5、利用商圈内各项交流活动时机进行促销宣传</strong>
把握商圈举办各项活动的机会，打出具有效果的POP广告使店面经常显得生机勃勃。
<strong>6、开辟一些随意性目的的商品销售区</strong>
顾客都是带着各自的目的来到门店的。如果店内有他们关注的商品，那么很快就会迅速抓住目标。
<strong>7、坚持卖场的理念和原则</strong>
给顾客提供一个“不易疲劳、方便购物、易于寻找”的环境是卖场的原则。时刻确保顾客通行道路的畅通，调整设置顾客购物时的步行通过路线。
<strong>8、适当改变卖场的外观形象</strong>
卖场的外观形象是非常重要的，通过改变外观形象能使店面更能引人入胜和富有激情。
第二步：关于商品
<strong>1、掌握专业知识</strong>
导购的专业能抓住顾客的心理，才能更好地推销产品。因此，需要通过学习去掌握，更好地服务顾客。
<strong>2、销售的同时提供与商品相关的信息。</strong>
顾客在听导购讲解的同时，希望能够获得更多与商品相关的信息。即使他们是抱着不想买的心情来到店里，在与导购交谈中，能够学习到一些知识的话他们也会认可、感动。
<strong>3、掌握热销商品的相关知识</strong>
顾客通过杂志、报纸掌握很多商品信息，特别是电脑软件等商品，会从网络上得到信息后再来购买。
<strong>4、不要说“这里没有销售”就不了了之</strong>
朋友想买一台电脑，我带他到一家商店去，结果那里回答说“这里没有销售”。一般商店会回答说“我帮您设法弄一台来吧！”这或许是标准式回答吧！自己主动放弃了就等于失去生意机会了。
第三步：服务用语与规范
1、接待顾客时必须使用礼貌用语，收银员应唱收唱付。
2、对顾客提出的有关商品的疑问要给予耐心、详尽地解释，不得敷衍搪塞。
3、当顾客离开时须欢送顾客(如︰谢谢光临、欢迎下次光临、请慢走等)。
4、对于刁蛮或是不讲理的顾客要采取忍让的态度，切不可与顾客发生争吵、辱骂的行为。
5、上班时间按规定姿势站立，不得依靠或坐在货柜上(两眼平视前方，两手交叉贴于小腹)。(收银员在顾客前来付款时须主动打招呼)。
6、顾客进店选购商品时店员不得冷眼旁观或不予理睬。
7、对于顾客提出的要求在不违背公司利益的基础上要尽量满足，不能满足的须解释原因，尽可能在顾客一边。
8、对于挑剔的顾客要有耐心，不急不躁地为其服务，直到满意为止。
9、在举行促销活动时须主动提醒顾客活动内容，并作详尽解释。
10、对商品的面料、款式、工艺、色彩、流行趋势等必须全面掌握，以便为顾客进行推介。
第四步：关于顾客投诉
<strong>1、 对顾客的投诉做好记录，认真倾听</strong>
让每位顾客满意，是门店服务最重要的宗旨。如果这过程中，有顾客投诉的话，就需要及时地处理解决。顾客在投诉过程中常常会抱着一种自己是被害者的意识，当不满意没有被理睬，就会将它放大，比如传播给身边的朋友等等。因此，门店对顾客的投诉需要做好记录，认真倾听他们的想法，及时地处理问题。
<strong>2、对现有的顾客进行跟踪</strong>
第一，根据顾客状态划分为已成交、有意向和无意向三种。
第二，从顾客的重要性划分为重要和非重要顾客。
每次跟踪以后就对顾客信息重新定格划分等级，并且用新的等级所对应的管理方法来处理。
第五步：店长职责及管理
<strong>1、 知行合一，创造奇迹</strong>
店长每天都要对自己说：今天我一定要把昨天不好的工作行为去掉。
<strong>2、培养良好的工作习惯</strong>
店长要学会多问一些为什么，学会多观察，充分使用一些工具如：记事本，马上记下自己需要今天必须要完成的事务。
<strong>3、以身作则，多奉献</strong>
店长不要做海鸥式的管理，只会喊叫而不会做事，久而久之你的管理威信就会下降，管理的权威就会受到挑战。
<strong>4、业务熟练能力强</strong>
店长要不断地提升个人的综合能力，在店面有困难的时候能出面解决
<strong>5、超强的执行力</strong>
店长要有超强的执行力，总部布置的工作任务，一定要想尽一切办法完成，不要试着找借口去给自己解释影响其工作质量的因素。
结语：
每家门店经营管理都不容易，希望大家遵循以上这5步~
如果你的门店出现以下这种情况：
<strong>1、店铺进店人流少，还承担着高额的店铺租金、人力成本，仓储成本</strong>
<strong>2、电商的出现，消费者都在网上购买了，导致了生意一天不如一天</strong>
<strong>3、店铺经营数据、财务数据，库存盘点不准确，总是没法分析出是什么原因导致</strong>
<strong>4、员工工作效率低，客户购物体验差</strong>
<strong>5、店铺业绩数据混乱，无法细化统计</strong>
<strong>6、优惠折扣，无法简便的给客户统计计算</strong>
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门店如何做到正确管理运营策略和方法
<a href=\"https://www.gaojipro.com/a/user/146\">如果你是我的魇</a>
•
2023-02-05 12:55:27
•
<a href=\"https://www.gaojipro.com/a/zonghe\">综合</a>
导语：
<blockquote>门店是企业的利润来源，门店的规范化运营管理，对企业有着重大的影响，如何做到正确管理运营呢！建议大家遵循这五步。</blockquote>
第一步：关于门店
<strong>1、经常检查货架，不要视货架缺货而不顾</strong>
即使货架上的商品减少了，也要采取体现商品阵容的陈列方式。
<strong>2、收银台工作操作迅速一些</strong>
让顾客等待一分钟，顾客会感觉等待了5分钟，因此在操作速度上要快。
<strong>3、站在顾客角度去调整店内商品</strong>
亲自确认，顾客进店经过怎样的走动路线才能更方便地看到店内陈列的商品。
<strong>4、不要让顾客看到门店的后台备货区</strong>
背后杂乱堆积的票据让顾客看到是很不体面的。另外，如果顾客能看到商店的备货区也是不合适的。
<strong>5、利用商圈内各项交流活动时机进行促销宣传</strong>
把握商圈举办各项活动的机会，打出具有效果的POP广告使店面经常显得生机勃勃。
<strong>6、开辟一些随意性目的的商品销售区</strong>
顾客都是带着各自的目的来到门店的。如果店内有他们关注的商品，那么很快就会迅速抓住目标。
<strong>7、坚持卖场的理念和原则</strong>
给顾客提供一个“不易疲劳、方便购物、易于寻找”的环境是卖场的原则。时刻确保顾客通行道路的畅通，调整设置顾客购物时的步行通过路线。
<strong>8、适当改变卖场的外观形象</strong>
卖场的外观形象是非常重要的，通过改变外观形象能使店面更能引人入胜和富有激情。
第二步：关于商品
<strong>1、掌握专业知识</strong>
导购的专业能抓住顾客的心理，才能更好地推销产品。因此，需要通过学习去掌握，更好地服务顾客。
<strong>2、销售的同时提供与商品相关的信息。</strong>
顾客在听导购讲解的同时，希望能够获得更多与商品相关的信息。即使他们是抱着不想买的心情来到店里，在与导购交谈中，能够学习到一些知识的话他们也会认可、感动。
<strong>3、掌握热销商品的相关知识</strong>
顾客通过杂志、报纸掌握很多商品信息，特别是电脑软件等商品，会从网络上得到信息后再来购买。
<strong>4、不要说“这里没有销售”就不了了之</strong>
朋友想买一台电脑，我带他到一家商店去，结果那里回答说“这里没有销售”。一般商店会回答说“我帮您设法弄一台来吧！”这或许是标准式回答吧！自己主动放弃了就等于失去生意机会了。
第三步：服务用语与规范
1、接待顾客时必须使用礼貌用语，收银员应唱收唱付。
2、对顾客提出的有关商品的疑问要给予耐心、详尽地解释，不得敷衍搪塞。
3、当顾客离开时须欢送顾客(如︰谢谢光临、欢迎下次光临、请慢走等)。
4、对于刁蛮或是不讲理的顾客要采取忍让的态度，切不可与顾客发生争吵、辱骂的行为。
5、上班时间按规定姿势站立，不得依靠或坐在货柜上(两眼平视前方，两手交叉贴于小腹)。(收银员在顾客前来付款时须主动打招呼)。
6、顾客进店选购商品时店员不得冷眼旁观或不予理睬。
7、对于顾客提出的要求在不违背公司利益的基础上要尽量满足，不能满足的须解释原因，尽可能在顾客一边。
8、对于挑剔的顾客要有耐心，不急不躁地为其服务，直到满意为止。
9、在举行促销活动时须主动提醒顾客活动内容，并作详尽解释。
10、对商品的面料、款式、工艺、色彩、流行趋势等必须全面掌握，以便为顾客进行推介。
第四步：关于顾客投诉
<strong>1、 对顾客的投诉做好记录，认真倾听</strong>
让每位顾客满意，是门店服务最重要的宗旨。如果这过程中，有顾客投诉的话，就需要及时地处理解决。顾客在投诉过程中常常会抱着一种自己是被害者的意识，当不满意没有被理睬，就会将它放大，比如传播给身边的朋友等等。因此，门店对顾客的投诉需要做好记录，认真倾听他们的想法，及时地处理问题。
<strong>2、对现有的顾客进行跟踪</strong>
第一，根据顾客状态划分为已成交、有意向和无意向三种。
第二，从顾客的重要性划分为重要和非重要顾客。
每次跟踪以后就对顾客信息重新定格划分等级，并且用新的等级所对应的管理方法来处理。
第五步：店长职责及管理
<strong>1、 知行合一，创造奇迹</strong>
店长每天都要对自己说：今天我一定要把昨天不好的工作行为去掉。
<strong>2、培养良好的工作习惯</strong>
店长要学会多问一些为什么，学会多观察，充分使用一些工具如：记事本，马上记下自己需要今天必须要完成的事务。
<strong>3、以身作则，多奉献</strong>
店长不要做海鸥式的管理，只会喊叫而不会做事，久而久之你的管理威信就会下降，管理的权威就会受到挑战。
<strong>4、业务熟练能力强</strong>
店长要不断地提升个人的综合能力，在店面有困难的时候能出面解决
<strong>5、超强的执行力</strong>
店长要有超强的执行力，总部布置的工作任务，一定要想尽一切办法完成，不要试着找借口去给自己解释影响其工作质量的因素。
结语：
每家门店经营管理都不容易，希望大家遵循以上这5步~
如果你的门店出现以下这种情况：
<strong>1、店铺进店人流少，还承担着高额的店铺租金、人力成本，仓储成本</strong>
<strong>2、电商的出现，消费者都在网上购买了，导致了生意一天不如一天</strong>
<strong>3、店铺经营数据、财务数据，库存盘点不准确，总是没法分析出是什么原因导致</strong>
<strong>4、员工工作效率低，客户购物体验差</strong>
<strong>5、店铺业绩数据混乱，无法细化统计</strong>
<strong>6、优惠折扣，无法简便的给客户统计计算</strong>
=====
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<blockquote><strong>您可能感兴趣：</strong>
<a href=\\"https://www.gaojipro.com/a/408090\\" rel=\\"bookmark\\" title=\\"如何找回被删除的好友")
6、开辟一些随意性目的的商品销售区
顾客都是带着各自的目的来到门店的。如果店内有他们关注的商品，那么很快就会迅速抓住目标。
7、坚持卖场的理念和原则
给顾客提供一个“不易疲劳、方便购物、易于寻找”的环境是卖场的原则。时刻确保顾客通行道路的畅通，调整设置顾客购物时的步行通过路线。
8、适当改变卖场的外观形象
卖场的外观形象是非常重要的，通过改变外观形象能使店面更能引人入胜和富有激情。
第二步：关于商品
1、掌握专业知识
导购的专业能抓住顾客的心理，才能更好地推销产品。因此，需要通过学习去掌握，更好地服务顾客。
2、销售的同时提供与商品相关的信息。
顾客在听导购讲解的同时，希望能够获得更多与商品相关的信息。即使他们是抱着不想买的心情来到店里，在与导购交谈中，能够学习到一些知识的话他们也会认可、感动。
3、掌握热销商品的相关知识
顾客通过杂志、报纸掌握很多商品信息，特别是电脑软件等商品，会从网络上得到信息后再来购买。
4、不要说“这里没有销售”就不了了之
朋友想买一台电脑，我带他到一家商店去，结果那里回答说“这里没有销售”。一般商店会回答说“我帮您设法弄一台来吧！”这或许是标准式回答吧！自己主动放弃了就等于失去生意机会了。
第三步：服务用语与规范
1、接待顾客时必须使用礼貌用语，收银员应唱收唱付。
2、对顾客提出的有关商品的疑问要给予耐心、详尽地解释，不得敷衍搪塞。
3、当顾客离开时须欢送顾客(如︰谢谢光临、欢迎下次光临、请慢走等)。
4、对于刁蛮或是不讲理的顾客要采取忍让的态度，切不可与顾客发生争吵、辱骂的行为。
5、上班时间按规定姿势站立，不得依靠或坐在货柜上(两眼平视前方，两手交叉贴于小腹)。(收银员在顾客前来付款时须主动打招呼)。
6、顾客进店选购商品时店员不得冷眼旁观或不予理睬。
7、对于顾客提出的要求在不违背公司利益的基础上要尽量满足，不能满足的须解释原因，尽可能在顾客一边。
8、对于挑剔的顾客要有耐心，不急不躁地为其服务，直到满意为止。
9、在举行促销活动时须主动提醒顾客活动内容，并作详尽解释。
10、对商品的面料、款式、工艺、色彩、流行趋势等必须全面掌握，以便为顾客进行推介。
第四步：关于顾客投诉
1、 对顾客的投诉做好记录，认真倾听
让每位顾客满意，是门店服务最重要的宗旨。如果这过程中，有顾客投诉的话，就需要及时地处理解决。顾客在投诉过程中常常会抱着一种自己是被害者的意识，当不满意没有被理睬，就会将它放大，比如传播给身边的朋友等等。因此，门店对顾客的投诉需要做好记录，认真倾听他们的想法，及时地处理问题。
2、对现有的顾客进行跟踪
第一，根据顾客状态划分为已成交、有意向和无意向三种。
第二，从顾客的重要性划分为重要和非重要顾客。
每次跟踪以后就对顾客信息重新定格划分等级，并且用新的等级所对应的管理方法来处理。
第五步：店长职责及管理
1、 知行合一，创造奇迹
店长每天都要对自己说：今天我一定要把昨天不好的工作行为去掉。
2、培养良好的工作习惯
店长要学会多问一些为什么，学会多观察，充分使用一些工具如：记事本，马上记下自己需要今天必须要完成的事务。
3、以身作则，多奉献
店长不要做海鸥式的管理，只会喊叫而不会做事，久而久之你的管理威信就会下降，管理的权威就会受到挑战。
4、业务熟练能力强
店长要不断地提升个人的综合能力，在店面有困难的时候能出面解决
5、超强的执行力
店长要有超强的执行力，总部布置的工作任务，一定要想尽一切办法完成，不要试着找借口去给自己解释影响其工作质量的因素。
结语：
每家门店经营管理都不容易，希望大家遵循以上这5步~
如果你的门店出现以下这种情况：
1、店铺进店人流少，还承担着高额的店铺租金、人力成本，仓储成本
2、电商的出现，消费者都在网上购买了，导致了生意一天不如一天
3、店铺经营数据、财务数据，库存盘点不准确，总是没法分析出是什么原因导致
4、员工工作效率低，客户购物体验差
5、店铺业绩数据混乱，无法细化统计
6、优惠折扣，无法简便的给客户统计计算
=====
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![Windows系统如何恢复操作流程图 – 搞机Pro网
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.wpcom-profile-nav a:hover{border-bottom-color: #021d4d;}@media (max-width:991px){.navbar-collapse{background-color: #102750;}}@media (max-width:767px){.entry-bar .info-item.share .mobile{background-color: #102750;}} body>header.header{background-color: #fff;;}
body>header.header .logo img{max-height: 40px;}
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body>header.header .logo img{max-height: 36px;}
}
.entry .entry-video{ height: 482px;}
@media (max-width: 1219px){
.entry .entry-video{ height: 386.49883449883px;}
}
@media (max-width: 991px){
.entry .entry-video{ height: 449.41724941725px;}
}
@media (max-width: 767px){
.entry .entry-video{ height: 344.28571428571px;}
}
@media (max-width: 500px){
.entry .entry-video{ height: 241px;}
}
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